How Tractive automated the localization with LingoHub?

Pet tech
101-250 employees
Figma, GitHub, Bitbucket
Website, mobile app, web app, email & newsletter localization

17

languages

175+

countries worldwide

40+

different nationalities

"Since Tractive offers its product and services to customers worldwide, we needed a tool that could support a wide range of languages to cater to our diverse client base and international operations. Also, we wanted to have a user-friendly tool that can "grow with us" and our needs."

Martina Fischer

Communications Lead, Tractive GmbH

Meet Tractive, the company behind smarter pet safety

Tractive GmbH is an Austria-based company (Pasching) that was founded in 2012. They are a global market leader in GPS tracking for cats and dogs, and Tractive’s mission is to keep pets around the world safe and healthy and build a connection between them and their owners using modern technologies.

Today, Tractive GmbH has more than 250 people from 35 countries contributing to the safety and well-being of pets worldwide in 17 languages, and we at LingoHub are proud to have supported the Tractive team in their mission for 10+ years.

The challenge: Delivering consistent content across every language and channel

The worldwide spreading and support of a significant amount of languages required a tool that could cover all tasks, from fast and accurate website and app localization content to emails and newsletter translation.

Because of this, Tractive was looking for a translation management system with the right API to build a smooth, automated translation workflow. The important things were also the user-friendliness and the tool's ability to scale and grow with the Tractive team to cover future needs.


The solution: Seamless localization across teams and tools

Easy integrations with development tools and APIs, along with Figma, allowed Tractive to simplify the entire localization process. Now, the content changes after upload are displayed in the interface and can be quickly updated by translators, making the localization process smooth and seamless.

Having a translation memory is key to speed up the translation process by providing suggestions for already translated segments and keeping the content consistent, while different translation statuses, search features, etc., help effectively manage projects.

Aimed to provide the best localization experience, LingoHub delivered not only the features for Tractive localization management but also very responsive support. The LingoHub team is always ready to respond promptly and effectively to urgent client feedback or questions.

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Automated workflows for faster, predictable releases

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The single source of truth for global teams

Create a similar workflow: Explore the features Tractive uses

Automated content updates

Connect Figma, GitHub, and Bitbucket to streamline localization workflows and automatically sync content changes.

Learn more about Automated content updates

Consistent translation memory

Reuse approved translations to speed up localization and keep terminology aligned across every language.

Learn more about Consistent translation memory

Scalable project management

Coordinate multilingual projects with clear translation statuses, organized workflows, and efficient collaboration tools.

Learn more about Scalable project management

See how other customers benefit from LingoHub

"LingoHub has given our team a clear and reliable way to manage multilingual content as LICA grows. It helps us keep terminology consistent, coordinate updates efficiently, and make sure changes across the app are handled in a structured way."

Elisabeth L.

Product Manager, LICA Life Care GmbH

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"When you’re dealing with translations of specific terms across different digital platforms and into several languages, keeping track can quickly become a real challenge. LingoHub’s editor and management tools make this an easy task that only takes a few clicks to accomplish!"

Špela Žagar

Content Marketing Manager, Chipolo

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